Mecha in anime is one of the most common forms of Mecha around the world. Anime is one of the main reasons why mechs could be considered to be as popular as they are.
Within the world of anime, the Giant Robot genre is only just another category of anime. However, the Giant Robot genre of anime remains one of the most popular areas of anime within the US and Japan. Some anime production companies have made their living on creating and distributing primarily just mech based anime.
The toy industry has also benefited from the popularity in anime based Mechs since there is a somewhat large and thriving industry that strives to serve the anime toy collector and mech fan. Overall, the mechs that are often released by toy manufacturers come in either ready to go toy form or are produced in model kits that the purchaser then builds to his or her specifications how they want the model to look. More so than with toys, models provide greater control and customization over how the model ultimately looks.
In either toy form or model form, mech toys and models have become extremely popular, the series covered in this section of the website display mechs from such series as Mobile Suit Gundam, Neon Genesis Evangelion, and Robotech for the moment.